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Email Marketing Manager

Company: Face Reality Skincare
Location: Danville
Posted on: June 13, 2022

Job Description:

Position Overview: Lead, manage, and execute best-in-class Email Marketing initiatives to drive growth in a competitive consumer and wholesale landscape. The Email Marketing Manager will work with cross-functional partners in developing and executing an email roadmap that rolls up to key business priorities. This position requires a flexible problem-solver with a technical skillset who will be an expert on all subjects relating to Email. This is currently a single contributor role in a high-growth company, and reports to the Director of Marketing and eCommerce. Responsibilities: Oversee and implement Face Reality---s email marketing program across each stage of the customer journey for B2C, B2B, and Clinic channels. Develop and execute email communication strategies with a focus on driving acquisition, retention, and conversion. Collaborate on campaign planning and content strategy across channels as it relates to key business objectives and initiatives. Manage the email calendar, content strategy, setup, QA, and reporting across the customer lifecycle, including drip campaigns, transactional emails, and educational and promotional newsletters. A/B test and optimize emails to measure and improve performance. Report on email KPIs and campaign performance analytics and drive continuous improvements across email deliverability, open, click-to-open, conversion, opt-out and unsubscribe rates via testing and iteration. Develop email and customer segmentation strategy across all businesses with end-to-end execution. Be Face Reality---s internal subject matter expert on email best practices, technologies, and industry trends. Collaborate with the team including, but not limited to copywriting, creative, technology, and operations. Requirements and Qualifications: 3 years of hands-on email experience in a direct-to-consumer business and/or online wholesale. In-depth experience with email and analytics platforms (Klaviyo experience preferred but not necessary; Google Analytics or similar; expertise in HTML and CSS a bonus). Critical thinker with problem-solving skills and deep knowledge in lead generation, segmentation, list management, deliverability, and regulatory laws. Excellent written communication skills, with the ability to simplify complex topics into clear messaging. Demonstrated ability to scale and improve programs, optimize efforts, and drive outcomes. A customer-centric mindset and attention to detail. Strong track record of collaboration and establishing cross-functional partnerships. Bachelor---s Degree required. Must have Covid-19 Vaccination At Face Reality you will have an opportunity to: Partake in and contribute to a high-growth brand journey. Be part of a high-performing growing team. Drive key email strategies across all businesses (B2C, B2B and Clinic).

Keywords: Face Reality Skincare, Danville , Email Marketing Manager, Advertising , Danville, California

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