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Marketing Project Manager

Company: Rey Edwards Inc.
Location: Danville
Posted on: June 22, 2022

Job Description:

Marketing Coordinator - Danville, CA (Hybrid Role)Overview:The Marketing Project Manager is responsible for coordinating with the Director of Sales and Marketing to manage and monitor traffic metrics, requesting and coordinating digital and collateral development, scheduling and planning campaigns and events, managing all aspects of proper sales office and model openings. The position reports directly to the Head of Marketing with a direct line of communication/coordination, support, and buy-in from the corresponding Director of Sales & Marketing. This position will work directly with all aspects of Real Estate marketing to support the overall business objectives for sales & marketing and the clients.Duties include project managing and coordination of digital and print marketing, 3rd party vendor management relating to deliverables for campaigns, and planning & managing relevant events. This position is also responsible for the build-out of sales offices & models which includes all relevant community onsite and offsite signage. The Marketing PM must maintain a strong working knowledge of the client(s) brand standards and evolving content for individual communities. This position requires excellent communication skills and is the 'gatekeeper' of information needed for both the marketing team and the Sales & Marketing Director to effectively do their job. The Marketing Coordinator is responsible for 'content quality control' on each job that runs through the system.Highlights:Real Estate industry experience within the sales and marketing department is a must.Homebuilding and agency experience are a plus.Strong ability to manage-up in order to help the Sales and Marketing Director be successful.Google Drive and Monday.com experience a bonus.Comfortable working within CRM. (PG has a proprietary CRM, MSP -.)Must be organized and an excellent multi-tasker.Project Managing - The Marketing Coordinator role requires interaction with multiple team members and must have the ability to understand the desired end-product and communicate it properly through a comprehensive creative brief. This position must be able to plan accordingly and manage to a schedule that is agreed upon with the Director of Sales & Marketing. They must schedule, track, and meet proper deadlines according to the client's community openings, releases, and scheduled campaigns or events. This includes being responsive to reviews and approvals within Monday.com and working within our Google Drive parameters. As well as, producing progress reports on the stages of various jobs for both the Director of Sales & Marketing and Head of Marketing.Research & Collateral Development Assistance - The Marketing Coordinator understands typical developer community items that must be completed including site maps, floorplans, available home sheets, flyers, videos, web banners, and brochures. The Marketing Coordinator is also pivotal in researching the history of an area or project, local attractions, and highlighting other key factors that should be considered during creative concepting. Along with Director of Sales & Marketing input, additional research provided by the Marketing Coordinator helps the creative team determine the direction a name or logo could possibly take, visuals to use that relate to the proper target demographics, and product photos that demonstrate key messaging.Content Management & Quality Control - Because the Marketing Coordinator is the gatekeeper of all information pertaining to a job, the role includes fact checking to ensure appropriate disclaimers are applied, the proper URL and contact numbers are used, correct sales trailer addresses, hours of operations that can change, proper pricing, and other items which need to be proofed. This includes projects such as architectural reviews to ensure floorplans, options, features, renderings, IFPs, ISPs, and VTs are accurate. Monitoring and proactively reviewing the website(s) to ensure accuracy of content and continual site visits to ensure the client brand is being maintained and the site is up to PresGroup standards.Executive Reporting & Communication - Maintains ongoing dialogue with the Director of Sales & Marketing and Head of Marketing/Sr Director of Marketing to complete deliverables and track result performance of campaigns. This includes summarizing and analyzing MSP data to determine the effectiveness of digital media and other campaigns when applicable. The Marketing Coordinator will participate in a weekly call with the Head of Marketing to open and prioritize new projects as well as reviewing current projects in progress. The Marketing Coordinator tracks creative team progress and communicates with the Director of Sales & Marketing on deliverable timing. This includes continual and clear communication with highlights and obstacles.Media Coordination - Working in tandem with the Director of Sales & Marketing, the Marketing Coordinator will reach out to 3rd party vendors at various publications to place ads, negotiate print, digital packages when necessary, and deliver finished products to these reps. This includes digital companies like BDX and outlets such as NewHomeSource.com, Zillow, Trulia, etc.Production & 3rd Party Vendor Coordination - This includes but is not limited to identifying and acquiring services for signage, photography, merchandisers, and event fulfillment (caterers, gift baskets, take-away pieces, etc.). This requires research, budget management, and billing tasks along the way.Sales Office & Model - This position will manage and coordinate the design, layout, applicable signage, kiosk, IT support, merchandise, location, and all applicable needs to ensure all of the client's sales offices and models meet their branding standards, city compliance, excellent sales experience, and target date openings. This also includes the ongoing maintenance required to keep the client's brand reputation intact.

Keywords: Rey Edwards Inc., Danville , Marketing Project Manager, Advertising , Danville, California

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