Marketing Project Manager
Company: Rey Edwards Inc.
Location: Danville
Posted on: June 22, 2022
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Job Description:
Marketing Coordinator - Danville, CA (Hybrid Role)Overview:The
Marketing Project Manager is responsible for coordinating with the
Director of Sales and Marketing to manage and monitor traffic
metrics, requesting and coordinating digital and collateral
development, scheduling and planning campaigns and events, managing
all aspects of proper sales office and model openings. The position
reports directly to the Head of Marketing with a direct line of
communication/coordination, support, and buy-in from the
corresponding Director of Sales & Marketing. This position will
work directly with all aspects of Real Estate marketing to support
the overall business objectives for sales & marketing and the
clients.Duties include project managing and coordination of digital
and print marketing, 3rd party vendor management relating to
deliverables for campaigns, and planning & managing relevant
events. This position is also responsible for the build-out of
sales offices & models which includes all relevant community onsite
and offsite signage. The Marketing PM must maintain a strong
working knowledge of the client(s) brand standards and evolving
content for individual communities. This position requires
excellent communication skills and is the 'gatekeeper' of
information needed for both the marketing team and the Sales &
Marketing Director to effectively do their job. The Marketing
Coordinator is responsible for 'content quality control' on each
job that runs through the system.Highlights:Real Estate industry
experience within the sales and marketing department is a
must.Homebuilding and agency experience are a plus.Strong ability
to manage-up in order to help the Sales and Marketing Director be
successful.Google Drive and Monday.com experience a
bonus.Comfortable working within CRM. (PG has a proprietary CRM,
MSP -.)Must be organized and an excellent multi-tasker.Project
Managing - The Marketing Coordinator role requires interaction with
multiple team members and must have the ability to understand the
desired end-product and communicate it properly through a
comprehensive creative brief. This position must be able to plan
accordingly and manage to a schedule that is agreed upon with the
Director of Sales & Marketing. They must schedule, track, and meet
proper deadlines according to the client's community openings,
releases, and scheduled campaigns or events. This includes being
responsive to reviews and approvals within Monday.com and working
within our Google Drive parameters. As well as, producing progress
reports on the stages of various jobs for both the Director of
Sales & Marketing and Head of Marketing.Research & Collateral
Development Assistance - The Marketing Coordinator understands
typical developer community items that must be completed including
site maps, floorplans, available home sheets, flyers, videos, web
banners, and brochures. The Marketing Coordinator is also pivotal
in researching the history of an area or project, local
attractions, and highlighting other key factors that should be
considered during creative concepting. Along with Director of Sales
& Marketing input, additional research provided by the Marketing
Coordinator helps the creative team determine the direction a name
or logo could possibly take, visuals to use that relate to the
proper target demographics, and product photos that demonstrate key
messaging.Content Management & Quality Control - Because the
Marketing Coordinator is the gatekeeper of all information
pertaining to a job, the role includes fact checking to ensure
appropriate disclaimers are applied, the proper URL and contact
numbers are used, correct sales trailer addresses, hours of
operations that can change, proper pricing, and other items which
need to be proofed. This includes projects such as architectural
reviews to ensure floorplans, options, features, renderings, IFPs,
ISPs, and VTs are accurate. Monitoring and proactively reviewing
the website(s) to ensure accuracy of content and continual site
visits to ensure the client brand is being maintained and the site
is up to PresGroup standards.Executive Reporting & Communication -
Maintains ongoing dialogue with the Director of Sales & Marketing
and Head of Marketing/Sr Director of Marketing to complete
deliverables and track result performance of campaigns. This
includes summarizing and analyzing MSP data to determine the
effectiveness of digital media and other campaigns when applicable.
The Marketing Coordinator will participate in a weekly call with
the Head of Marketing to open and prioritize new projects as well
as reviewing current projects in progress. The Marketing
Coordinator tracks creative team progress and communicates with the
Director of Sales & Marketing on deliverable timing. This includes
continual and clear communication with highlights and
obstacles.Media Coordination - Working in tandem with the Director
of Sales & Marketing, the Marketing Coordinator will reach out to
3rd party vendors at various publications to place ads, negotiate
print, digital packages when necessary, and deliver finished
products to these reps. This includes digital companies like BDX
and outlets such as NewHomeSource.com, Zillow, Trulia,
etc.Production & 3rd Party Vendor Coordination - This includes but
is not limited to identifying and acquiring services for signage,
photography, merchandisers, and event fulfillment (caterers, gift
baskets, take-away pieces, etc.). This requires research, budget
management, and billing tasks along the way.Sales Office & Model -
This position will manage and coordinate the design, layout,
applicable signage, kiosk, IT support, merchandise, location, and
all applicable needs to ensure all of the client's sales offices
and models meet their branding standards, city compliance,
excellent sales experience, and target date openings. This also
includes the ongoing maintenance required to keep the client's
brand reputation intact.
Keywords: Rey Edwards Inc., Danville , Marketing Project Manager, Advertising , Danville, California
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