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Digital Marketing Specialist Senior (Work from Home)

Company: NCAA (National Collegiate Athletic Association)
Location: Danville
Posted on: November 23, 2022

Job Description:

Digital Marketing Specialist Senior (Work from Home) Details Posted: 18-Nov-22Location: Danville, PennsylvaniaType: Full TimeSalary: Open Internal Number: R-40970 Job SummarySeasoned digital marketer supporting Geisinger Marketing and Communications' team with execution of digital communications across external channels. Designs and leads critical, system level digital products or campaigns. Serves as a digital expert and strategic advisor among team. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications.
Job Duties

  • Develop campaign workflows in CRM and Marketing platforms.
  • Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
  • Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.
  • Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.
  • Partner with system data analysts to create accurate marketing personas for targeted campaigns.
  • Builds or contributes to web analytics reports and actionable optimization recommendations.
    Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate's Degree = 2 years; Bachelor's Degree = 4 years).
    Position Details Must be within a commutable same day drive within the Geisinger footprint for on-site presence as business needs require Preferred Skills: Experience managing people, projects, processes Experience managing paid search, paid social and digital display advertising Experience with health insurance and/or other regulated industries
    EducationHigh School Diploma or Equivalent (GED)- (Required)
    ExperienceMinimum of 8 years-Relevant experience* (Required)
    Certification(s) and License(s)

    OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status. Create a Job Alert for Similar Jobs About Geisinger At Geisinger, our innovative ideas are inspired by the communities we serve - like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it's no wonder we're ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 1 ... Show more Show less Connections working at Geisinger More Jobs from This Employer

Keywords: NCAA (National Collegiate Athletic Association), Danville , Digital Marketing Specialist Senior (Work from Home), Advertising , Danville, California

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