Digital Marketing Specialist Senior (Work from Home)
Company: NCAA (National Collegiate Athletic Association)
Posted on: November 23, 2022
Digital Marketing Specialist Senior (Work from Home) Details
Posted: 18-Nov-22Location: Danville, PennsylvaniaType: Full
TimeSalary: Open Internal Number: R-40970 Job SummarySeasoned
digital marketer supporting Geisinger Marketing and Communications'
team with execution of digital communications across external
channels. Designs and leads critical, system level digital products
or campaigns. Serves as a digital expert and strategic advisor
among team. Has clear areas of single-point responsibility for
specific initiatives and/or deep expertise on specific digital
platforms and applications.
- Develop campaign workflows in CRM and Marketing platforms.
- Design and implement marketing strategies across multiple
channels, including email, SEO, and brand websites.
- Create and execute targeted emails, own list growth strategies,
maintenance, segmentation, and analysis.
- Contribute to an excellent consumer experience by ensuring
proper testing and implementation of marketing assets, web content,
links, and navigation paths.
- Partner with system data analysts to create accurate marketing
personas for targeted campaigns.
- Builds or contributes to web analytics reports and actionable
Work is typically performed in an office environment. Accountable
for satisfying all job specific obligations and complying with all
organization policies and procedures. The specific statements in
this profile are not intended to be all-inclusive. They represent
typical elements considered necessary to successfully perform the
job. *Relevant experience may be a combination of related work
experience and degree obtained (Associate's Degree = 2 years;
Bachelor's Degree = 4 years).
Position Details Must be within a commutable same day drive within
the Geisinger footprint for on-site presence as business needs
require Preferred Skills: Experience managing people, projects,
processes Experience managing paid search, paid social and digital
display advertising Experience with health insurance and/or other
EducationHigh School Diploma or Equivalent (GED)- (Required)
ExperienceMinimum of 8 years-Relevant experience* (Required)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our
patients, our members, our students, our Geisinger family and our
communities. KINDNESS: We strive to treat everyone as we would hope
to be treated ourselves. EXCELLENCE: We treasure colleagues who
humbly strive for excellence. LEARNING: We share our knowledge with
the best and brightest to better prepare the caregivers for
tomorrow. INNOVATION: We constantly seek new and better ways to
care for our patients, our members, our community, and the nation.
SAFETY: We provide a safe environment for our patients and members
and the Geisinger family We offer healthcare benefits for full time
and part time positions from day one, including vision, dental and
domestic partners. Perhaps just as important, from senior
management on down, we encourage an atmosphere of collaboration,
cooperation and collegiality. We know that a diverse workforce with
unique experiences and backgrounds makes our team stronger. Our
patients, members and community come from a wide variety of
backgrounds, and it takes a diverse workforce to make better health
easier for all. We are proud to be an affirmative action, equal
opportunity employer and all qualified applicants will receive
consideration for employment regardless to race, color, religion,
sex, sexual orientation, gender identity, national origin,
disability or status as a protected veteran.We are an Affirmative
Action, Equal Opportunity Employer Women and Minorities are
Encouraged to Apply. All qualified applicants will receive
consideration for employment and will not be discriminated against
on the basis of disability or their protected veteran status.
Create a Job Alert for Similar Jobs About Geisinger At Geisinger,
our innovative ideas are inspired by the communities we serve -
like our Fresh FoodFarmacy, a program that delivers life-saving
healthy alternatives to patients with diabetes. With additional
tools like our MyCode Community Health Initiative, one of the first
health system genome sequencingprograms, and our new asthma app
suite that we developed in partnership with AstraZeneca, it's no
wonder we're ranked one of the Top 5 Most Innovative Healthcare
Systems by Becker's Hospital Review. We continually work towards
continuous improvement in a culture where everyone has a voice and
firmly believe that better begins with all of us.Founded more than
100 years ago, Geisinger serves more than three million residents
throughout central, south-central and northeastern Pennsylvania and
southern New Jersey. Our physician-led system is comprised of
30,000 employees, including 1,600 employed physicians, and consists
of 1 ... Show more Show less Connections working at Geisinger More
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Keywords: NCAA (National Collegiate Athletic Association), Danville , Digital Marketing Specialist Senior (Work from Home), Advertising , Danville, California
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